When I was growing up, there was nothing worse than being inauthentic. We even had a name for people too desperate to fit in. We called them posers. Because that's what they were, human beings reduced to a single pose. Like window mannequins desperate to sell you on a corporate brand.
But the internet seems to have swung things in complete reverse. For the sake of being well-liked, people are willing to knot themselves in whatever pose the mob demands. Then apologize profusely for failing to hold the shape.
I don't know how we let this happen, but I know it's wrong. Sure, no matter what we do, someday we will die. Nevertheless, each of our choices have can profound impact on the lives of those around us.
Sometimes it takes a great many small choices by a great many people. But sometimes chance decides that one small choice will shake the earth.
So why waste your life on being well-liked? Why, when you can invest those years in making the world a better place?
Don't be a dummy. Don't strike a pose.
Figure out who you really are, what you really believe, and in what small way you can improve the world... then do it.